FUSC is a University Snowsports society. The rebrand began with the logo which was inspired by American sports emblems that conveyed a fun, lively team of people. The vector style was appropriate for the audience while remaining clean and simple to read. The colours remained cool to represent snow and winter sports. Typeface kept the brand youthful and punchy, ideal among the plethora of society posters on campuses. Keeping the title the focal point of the poster made it stand out and communicate the trip.