Hayley-Ann Beaghan Identity

Identity design for client on business cards.

Interior design student needed a simple identity for her final year show, the only deliverables were business cards. The individuals style was minimal and modern with an emphisis on clean design.
Design 1
The first concept was inspired by the structural angles of minimalist buildings, the copy reflected this by seeming to meet at a the inside corner of two adjacent walls.
Design 2
The second concept was inspired by minimal furniture. The logo mimiced the designs of the furniture giving the design a 3 dimensional aesthetic.
Design 3
The final logo was a simple take on a ligature between the clients initials H,A and B. The letters all came together in this simple minimalist mark which is shown on black and white examples. Also a demonstration of how different reverse options could have worked.
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